Finding investors can feel impossible when you’re just starting out. No network. No warm intros. Just an idea and a lot of questions.
But you’re not stuck. There are real ways to get in front of investors — even without connections or experience. You just need the right tools and a clear plan.
How to find investors for a startup
To find investors for your startup, start with platforms like OpenVC, AngelList, and Crunchbase. These sites let you search for real investors by location, industry, and funding stage. Make sure you have a clear pitch deck, choose the right type of investor (angel, VC, or crowdfunding), and start reaching out via email or networking events. These steps are simple, but they work — even for beginners.
Article Overview:
Know What Kind of Investor You Actually Need
Not all investors are the same. Some write small early checks. Some want equity and control. Others just want to back something they believe in.
Before you reach out to anyone, get clear on what type of investor fits your situation:
- Angel investors – Often invest their own money into early-stage startups. They’re great for beginners with a strong idea and a clear plan.
- Venture capitalists (VCs) – Usually invest larger amounts in startups that are ready to scale fast. They want growth and returns.
- Crowdfunding – Platforms like SeedInvest or StartEngine let regular people invest small amounts in your startup. Good for community-driven ideas.
- Accelerators and incubators – Programs like Y Combinator or Techstars offer funding, mentorship, and networking.
The clearer you are about the kind of funding you need, the easier it is to pitch to the right people — and avoid wasting time.
Build a Solid Foundation Before You Pitch
Investors don’t just back ideas. They back clarity, preparation, and proof you’ve thought things through.
Before you send a single email or set up a meeting, make sure you have:
- A clear pitch deck – 10–12 slides max. It should explain your idea, problem, solution, market, how you make money, and why you’re the one to build it.
- Basic traction (if possible) – This could be early users, signups, or even a waitlist. Anything that shows interest matters.
- A simple business plan – Doesn’t need to be a long document. Just show that you know your market, who your customer is, and how you’ll reach them.
- Confidence in your numbers – Know what you need the money for and what you’ll do with it.
You don’t need to be perfect — but showing that you’ve done the work makes people take you seriously is good. And won’t try to “burn down” your business.
Where to Find Investors Online
You don’t need insider connections to find real investors. There are tools and platforms that let you search by industry, location, and deal size — no gatekeepers.
Here are some of the best places to start:
- OpenVC – A free investor directory where you can search by startup stage, region, and sector. You can even filter by investors open to cold emails.
- AngelList – One of the biggest platforms for startups. You can find angel investors, job seekers, and even raise money through syndicates.
- Crunchbase – A huge database of investors, companies, and funding rounds. Use it to research who’s backing startups like yours.
- Gust – A platform that connects startups with accredited investors and angel groups.
- LinkedIn – Search for investors by job title (e.g. “venture partner”) and look for mutual connections or relevant groups.
Don’t just scroll — make a list. Write down 10–20 investors that actually match your niche or business type. You’ll use this later when it’s time to reach out.
Offline Methods That Still Work
Online tools are great, but don’t ignore the real-world moves. Some of the best investor connections still happen face-to-face — or through someone you already know.
Here’s where to start:
- Startup events and pitch nights – Local or regional events often have angel investors looking for new ideas. Even if you’re just listening, go.
- University incubators – Many universities support early-stage founders, even if you’re not a student. These programs often have mentor networks and funding access.
- Co-working spaces – Places like WeWork or local hubs often host investor Q&As, workshops, or startup meetups. Show up and talk.
- Friends, family, or referrals – You’d be surprised how many people know someone who’s invested before. Let people know what you’re building.
- Cold outreach – Yep, it still works. If your message is short, clear, and specific, a cold email can open the door.
These routes may take more time — but the personal connections you build offline can often lead to faster trust (and checks) mentorship, and sometimes, direct paths to funding.
How to Reach Out: What to Say & Send
Reaching out to investors feels intimidating because you maybe feel like you have to be perfect, but you don’t have to be. Just keep it short, honest, and clear.
Here’s what to include in your first message:
- Who you are – One sentence. “I’m building [startup name], a [what it does] targeting [your market].”
- What you’re looking for – Be direct. “We’re raising [$X] to [brief purpose — launch, scale, hire, etc.].”
- Why it’s a fit – Mention if they’ve invested in similar startups, or if you saw them speak, write, or share something that relates.
- Call to action – Ask if they’d be open for a quick call or to review your pitch deck.
Example:
“Hi [Name], I’m building an app that helps freelancers track payments automatically. We’re raising $50K to finish development and onboard beta users. I saw you’ve backed tools in the creator space, and I’d love to send over a short deck if you’re open to it.”
Attach your pitch deck (PDF, short and clean) or link to it.
Don’t overthink it. The goal is to start a real conversation — not to impress them with buzzwords.
Red Flags to Avoid When Looking for Investors
Not every investor is a good one. And not every offer is worth taking.
Watch out for these red flags:
- They want money from you first – Real investors don’t charge fees to review your pitch or “secure” funding.
- They offer fast money with no questions – Serious investors ask tough questions. If it’s too easy, it’s probably a scam or a trap.
- They want total control – Be careful if someone asks for too much equity or wants to make all the decisions.
- They’re not aligned with your vision – Money helps, but the wrong investor can slow you down, not help you grow.
A good investor brings more than cash. They bring advice, support, and belief in what you’re building. If something feels off — walk away.
Final Thoughts: Start Small, But Start Smart
You don’t need to raise millions to get started. You don’t need a perfect pitch. And you definitely don’t need permission.
Start by building something real. Talk to people. Test your idea. Then reach out to the right investors — not everyone, just the ones who fit.
The process takes time, but you only need one “yes” to move forward. So keep it simple. Stay focused. And take the first step.
FAQs
Can I get funding without a product or prototype?
Yes, but it’s tougher. Investors call this “pre-seed” or “idea-stage” funding, and it usually goes to founders with a strong background or a really clear vision.
If you don’t have a product, focus on traction: interest lists, early signups, or market research. For example, ConvertKit raised their first $50K after the founder built an audience through blogging and email lists — no product at launch.
Do I need to register my business first?
Not right away. Some investors will explore a deal before the paperwork’s done. But if they want to invest, you’ll need a legal entity — like an LLC or corporation — to receive funds.
According to Y Combinator, many startups incorporate only after investor interest is serious. Just make sure your ownership and team roles are clear before that point.
Should I give up equity to raise money?
Sometimes, yes — but be smart about it. Giving away 5–15% to a good angel investor who also brings advice or connections can be a win.
Just don’t give up a large chunk early, especially if the valuation is low. Paul Graham (YC founder) warns that founders often regret big early equity deals because they lose leverage in future rounds.
What’s the best amount to ask for?
Ask for what gets you to the next milestone. That could be a working MVP, 1,000 users, or revenue. VCs don’t expect perfection — they want progress.
SeedInvest data shows that startups with clear use-of-funds breakdowns are more likely to get funded. So be specific, and explain exactly how the money will help you grow.
How long does it take to raise funding?
It varies, but most founders don’t get it done in a week. Raising money can take 3–6 months or longer, especially if you’re new or building from scratch.
